We are a strategic communications consultancy specialising in brand storytelling, media relations, and high-impact PR campaigns. We help brands connect meaningfully with their audiences by crafting relevant, purpose-driven narratives and delivering results that matter. We work across industries – from luxury to agriculture, retail to tech – with a focus on influence, visibility, and credibility.
WHAT WE DO
Strategic PR & Media Relations, Brand & Campaign Strategy, Influencer Marketing, Content Creation, Event Support & Activation
OUR APPROACH
We listen, then lead. Every campaign begins with insight: understanding our client’s ambitions, audience, and the broader cultural landscape. We develop strategic messaging and tailor PR tactics that land with impact. We don’t just chase coverage; we create stories that build brands.
The 22nd collaborates with a range of strategic partners to deliver the best work that meets the clients business objectives.
With over 20 years of PR agency experience, Luanne has delivered impactful campaigns across sectors including business, alternative energy, technology, short-term insurance, retail, and consumer goods. She has played a key role in launching several global brands in South Africa, including Burger King, ghd, and Tommy Hilfiger. Her strength lies in creating integrated PR strategies that drive awareness, engagement, and long-term brand value.
With over 20 years of PR agency experience, Luanne has delivered impactful campaigns across sectors including business, alternative energy, technology, short-term insurance, retail, and consumer goods. She has played a key role in launching several global brands in South Africa, including Burger King, ghd, and Tommy Hilfiger. Her strength lies in creating integrated PR strategies that drive awareness, engagement, and long-term brand value.
In a world overwhelmed by news and content, where trust in advertising is low, PR has become essential for marketing. It builds brand credibility, tells your story authentically, and fosters trust with your target market and media. PR highlights your USPs, builds your profile, communicates key messages, and enhances your ATL efforts. Media only covers genuinely newsworthy stories, or they turn to advertorials
Our PR approach adapts to the times, integrating social, digital channels, influencers, and experiential marketing. We create compelling stories to keep your brand in the media and on everyone’s lips.
To achieve success for our clients, we have a repeatable formula which stands us in good stead.
Big picture thinking and clear objectives.
Identifying your messages with proof points and finding your news hooks.
We work with your spokespeople to train and brief them to land your message succinctly.
Using a PESO model, we can adapt the content for all of the channels we have access to.
We identify the platform or environment to generate high traffic and article views to raise awareness.
We identify the campaign goals up front, and commit to a 3:1 ROI for media.